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LA BELLA STRINGS RE-INTRODUCES VINTAGE “BENDER” ELECTRIC GUITAR STRINGS

Newburgh, New York (January 11, 2018) —La Bella is proud to re-introduce one of the best-selling electric guitar sets of all-time, “The Bender” strings. Given today’s trend in capturing vintage tone, La Bella recognizes the need for a guitar string that epitomizes vintage by bringing back the same string played throughout the most influential decades of Rock ‘n’ Roll music

La Bella manufactured “The Bender” strings under the La Bella brand, other string manufacturers and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20^th Anniversary Issue, “The 20 Who Mattered,” featuring players and companies that shaped Rock ‘n’ Roll.

La Bella has reached deep into their archives to bring back the same string construction used during that very era. As pioneers in nickel-plated steel electric guitar strings, La Bella has resurrected the exact formulation of nickel used in the original “Bender” guitar string. The result is the most authentic vintage electric guitar string on the market.

“La Bella has a rich history in the commercialization of many different types of guitar strings,” says Richard Cocco, Jr., President of E. & O. Mari, Inc. / La Bella. “Researching my grandfather’s construction manuals from the 1960s with my children and figuring out how we could bring back to life such a relevant product was definitely the highlight of the entire process. We’re very excited to invite guitar players to come discover ‘The Original Vintage’ with The Bender strings.”

“The Bender” strings are available in nine different gauges including B828 Ultra Bender, B942 Super Bender, B946 Lite Bender, B1046 Bender, B1150 Blues Bender, BJ1252 Jazz Bender, B1152 Medium Bender, B1252 Heavy Bender, B1052 Lite Top/Heavy Bottom Bender.  All La Bella Strings are made in the USA with American Wire.

La Bella is proud to partner with Sweetwater Music Instruments & Pro Audio as the exclusive U.S. dealer of “The Bender” strings. These strings are available for at www.Sweetwater.com

Join the social media conversation by using #TheBender and by following @LaBellaStrings. For additional information, visit www.LaBella.com or contact Info@LaBella.com

ABOUT LA BELLA STRINGS:
E& O. Mari, Inc. / La Bella is the world’s oldest, continuously family-owned and operated string manufacturer. La Bella manufacturers hundreds of different strings for nearly every stringed-instrument in distributed in nearly every country. The art of string making is a family tradition passed down from generation to generation since the 1600s beginning in Italy. For the last 104 years, La Bella has been making all of its strings in New York, using the finest quality American material. La Bella is dedicated in offering the highest quality music strings to professionals and amateurs alike, combining hundreds of years of experience with the latest technology.

LA BELLA STRINGS PRESENTS THE 5th ANNUAL “LORDS OF THE LOW END” ON OCTOBER 21st IN NEW YORK; AN EXCLUSIVE BASS EVENT TO HELP RAISE FUNDS FOR NON-PROFIT “LITTLE KIDS ROCK”

La Bella Strings is proud to present the fifth annual exclusive bass event “Lords of the Low End” on Saturday, October 21^st at the Cutting Room in New York City from 10:30AM to 5PM.

Proceeds from ticket sales will benefit “Little Kids Rock,” a non-profit organization aimed to help restore and revitalize music education in disadvantaged public schools. Open to the public, $20 tickets will enter attendees into a raffle for the chance to win a variety of bass gear and accessories donated by sponsors and exhibitors. Bass builders and bass accessory brands will be exhibiting today’s hottest products from 10:30PM to 5PM. “Lords of the Low End” will feature musical performances presented by Fodera Guitars from 12:00PM to 4:30PM with special guests Mike Bendy, Felix Pastorius, Anthony Wellington, and Reggie Young. Fodera artist Kristin Bidwell will be holding a free bass clinic at 2PM. Fodera Guitars will be offering a shop tour, lunch with the Fodera team, a setup by Joey Lauricella, and a gift package to a lucky raffle winner.

Sponsors and exhibitors include today’s best bass and music brands: Fodera Guitars, Michael Tobias Design, Hipshot , Phil Jones, Genzler Amplification, New York Bass Works, Carbonetti Guitars, Mas Hino NYC, Supro, M Bass, Marleaux Bass, Skjold Bass, LH McCurdy bass, Kala, Rick Turner Guitars, Wing Bass, Gizmotron,  Nordstrand Pickups, Bass Player Magazine, Brubaker Guitars, La Bella Strings and more!

The Cutting Room is located at 44 East 32nd Street, New York, NY 10010 (between Park Avenue South and Madison Avenue). Tickets will be available for purchase when doors open at 10:30 AM.

For more information about “Lords of the Low End,” please contact a La Bella Strings at Info@LaBella.com.

To learn more about non-profit organization “Little Kids Rock,” please visit www.LittleKidsRock.org.

We are looking forward to participating in BASS PLAYER LIVE 2012 on October 20 & 21 in Los Angeles! Bass Player Live will feature 2 days of clinics, exhibits, demos, and a star-studded Saturday night concert. Better yet, La Bella will be unveiling something very special! Stay tuned for our big news!!!

Grammy Award-Winning La Bella classical guitarist/composer, Andrew York, releases double LP “Yamor” this week. Written over the last six years, the project was double funded through Kickstarter.com, leading to a double CD and double LP.  Recorded at Watersound Studios with one of the quietest and best sounding rooms in Los Angeles, engineered and mastered by GRAMMY-winning engineer Rich Breen, no expense was spared to make this the highest quality recording possible.  Please visit www.andrewyorkmusic.com to purchase MP3s, CD or Vinyl LP!

Andrew York plays with 2001 Classical – Medium Hard Tension Set & the AH Argento Pure Silver – Hard Tension.